Tóth, Zsófia; Liu, Martin; Luo, Jun; Braziotis, Christos - In: International Journal of Operations & Production Management 40 (2019) 5, pp. 625-646
Purpose: Managing attractiveness is a constant challenge to mobilize relationship-specific investments, especially in a business environment increasingly enhanced by social media (SM) activities. There is limited knowledge on how SM activities contribute to supplier attractiveness, so decisions...