Mandliya, Anshul; Varyani, Vartika; Hassan, Yusuf; … - In: International Journal of Productivity and Performance … 69 (2020) 8, pp. 1647-1669
Purpose: The purpose of the present study is to examine the relationship between Social and Environmental Accountability (SEA), Attitude towards Environmental Advertising (AEA), Materialism, and Intention to purchase Environmentally Sustainable Products (IPESP). Design/methodology/approach: The...