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The Influence of Children on Family Purchasing in Lithuania and Azerbaijan
Dikcius, Vytautas; Armenakyan, Anahit; Urbonavicius, Sigitas - 2016
Lithuania and Azerbaijan. These countries are different in, at least, two Hofstede’s cultural dimensions that are important in …
Persistent link: https://www.econbiz.de/10014036503
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An IMC Approach to Event Marketing : The Effects of Sponsorship and Experience on Customer Attitudes
Sneath, Julie - 2012
The purpose of this study is to examine outcomes associated with the sponsorship of a charitable sporting event by an …
Persistent link: https://www.econbiz.de/10013112308
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The Institutional Design of Ecolabels : Sponsorship Signals Rule Strength
Darnall, Nicole; Ji, Hyunjung; Potoski, Matthew - 2022
ecolabel sponsorship is a signal that can help consumers distinguish among ecolabels according to the quality of their … performance, monitoring, and conformance, the strength of these rules varies across labels according to sponsoring organization … rule structures. Taken as a whole, these findings suggest that sponsorship may signal to consumers important information …
Persistent link: https://www.econbiz.de/10014120586
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Choices for spending government revenue : new African oil, gas, and mining economies
Witter, Sophie; Jakobsen, Maja - 2017
This paper examines a broad range of opportunities for addressing the pressing human development needs of low-income countries by using new oil, gas, and mineral discoveries. It assesses how much of an impact can be made on the funding gaps for health and education by new oil and gas revenues,...
Persistent link: https://www.econbiz.de/10011672032
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Dynamics of Market Orientation in Croatian Economy
Grbac, Bruno - 2013
It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the literature analysis, we proposed a hypothetical model which relies on...
Persistent link: https://www.econbiz.de/10013082278
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Marketing Your Accounting Practice Effectively
Giladi, Kreindy - 2013
As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their...
Persistent link: https://www.econbiz.de/10013074879
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Is Your Accounting Firm Truly Marketing Oriented? A Checklist
Friedman, Hershey H. - 2013
The authors demonstrate how a firm can determine whether it is really marketing oriented, i.e., following the marketing concept, the philosophy that considers satisfying the customer the major purpose of the organization. A nine-question checklist is provided for a firm to use in evaluating...
Persistent link: https://www.econbiz.de/10013074929
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The Influence of the Environmental Factor on Marketing Strategy : An Applied Study in the Consumer Industry
Isabel, Buil Carrasco - 2019
In recent years, environment-related issues are gaining great importance within the business world, driving firms to reorient their marketing strategies. This paper analyzes the influence of the environmental factor on the design of firms' marketing strategies. With this aim, we studied the...
Persistent link: https://www.econbiz.de/10012866570
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The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences Towards Non-Food Stores
Dabija, Dan-Cristian - 2015
A major challenge for any company, regardless of its field of activity, is related to the considerable improvement of financial indicators that determine its activity, such as: market share, turnover, sales volume and value, number of customers, etc. In generating these quantitative indicators,...
Persistent link: https://www.econbiz.de/10013026147
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Marketing's Credibility : A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Luo, Xueming - 2014
Practitioners and scholars have questioned marketing communication's credibility because it has not been linked to firm shareholder value. Using secondary longitudinal data, the authors show that the impact of marketing communication productivity (MCP) on shareholder value is positive and...
Persistent link: https://www.econbiz.de/10013064004