Consumer behavior is the one of the significant areas to be focused in today's modern business where there is a need to study the consumption habits. Due to the change in the way the consumer responds to the retail marketing activities there is a challenge for marketers to meet their new...

The application of robots in retail operations is going to be the future but the interaction with retail employees and customers pose a challenge. Autonomous vehicle can also change the experience of retail environment

India is the second largest telecom market in the world and is amongst the fastest growing markets. The country offers robust growth opportunities driven by strong growth fundamentals, increasing urbanization, rising income levels and favorable demographics. The majority of new customers are...

Social media has presented a new ways of conducting the brand research among both the young and traditional consumer at low cost. This paper presents ways of using social media sites in the work place environment which are used by different companies in implementing social media strategies that...

The application of robots in retail operations is going to be the future but the interaction with retail employees and customers pose a challenge. Autonomous vehicle can also change the experience of retail environment. The human robot interactions are going to be the future focus with the...

During this crisis situation the consumer behaviour has altered drastically and there is an urgent need for altering the marketing strategies and adopt as per the need and want of the customer . This sudden change in consumer behaviour is compared to the term mutation where the life style of...

The consumers have drastically reduced the consumption of fresh fruits and vegetables due to the impact of covid-19 infection. There is increased risk and chances of spread of virus during purchase. Hence the modern retailers are taking measures to isolate customers with physical distance and...

According to WHO recommendation an average consumption of 400 gr of fresh fruits and vegetables per day will boost the immune system. Hence develop resistance to common infections. Currently we have seen the outbreak of COVID and it is spreading globally causing major concern to regulate and...

The Tata Nano is an inexpensive, rear-engine; four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. One of the greatest strengths of Nano is its tiny price tag. The starting price is Rs.1,00,000 which is cheaper than Maruti 800, the...

Marketers realized that packaging performs an important role in marketing communications and could be one of the most important factors influencing consumer purchase decision. Sales of packaged food are rapidly increasing, thanks to their image of convenience and healthiness. In this paper,...