India is a large producer of food and is offering different opportunities and business propositions in food and food processing technologies, skills and equipment. The food-based industries encompass canning, dairy and food processing, specialty processing, packaging, frozen food/refrigeration....

Customers increasingly expect higher quality and service and some customization. In response entrepreneurial retailers are building entertainment into stores with coffee bars, demonstrations and performances. They are marketing an ‘experience’ rather than a product assortment. Subsequently,...

As the black box model of consumer behavior deals with the external factors that influence consumer resulting in different purchasing behaviour the application of blockchain technology will also influence the consumer similarly. This new trend will surely have a huge impact on the brand image,...

The much awaited technology is now making the changes the way retailer used to manage the food produce in terms of tracking the quality at different stages of handling and traceability in all the products. Similarly the consumer can also experience the change by knowing the authentic information...

An ultimate tool for marketers and a new opportunity for modern consumers to really experience the brand which will enhance the participation and drives the consumer involvement and interest to a greater extent. This paper will be a conceptual and do not involve any primary data. The literature...

Consumer behavior is the one of the significant areas to be focused in today's modern business where there is a need to study the consumption habits. Due to the change in the way the consumer responds to the retail marketing activities there is a challenge for marketers to meet their new...

According to WHO recommendation an average consumption of 400 gr of fresh fruits and vegetables per day will boost the immune system. Hence develop resistance to common infections. Currently we have seen the outbreak of COVID and it is spreading globally causing major concern to regulate and...

India is the second largest telecom market in the world and is amongst the fastest growing markets. The country offers robust growth opportunities driven by strong growth fundamentals, increasing urbanization, rising income levels and favorable demographics. The majority of new customers are...

Social media has presented a new ways of conducting the brand research among both the young and traditional consumer at low cost. This paper presents ways of using social media sites in the work place environment which are used by different companies in implementing social media strategies that...

Indian franchising story has just started and it has a long way to go, India would be able to do so with its huge population, the growing aspirations and prosperity of the middle class, changing lifestyles, growing entrepreneurial culture, and the shifting of gears to small cities and towns. All...