Iskoujina, Zilia; Ciesielska, Malgorzata; Roberts, Joanne; … - In: Journal of Organizational Change Management 30 (2017) 3, pp. 396-416
Purpose The purpose of this paper is to investigate the definitions, dimensions, and classifications of online communities together with their potential to produce value for business. Those value options are then discussed in the context of empirical vignettes showing examples of business models...