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Category captainship is a management practice where a retailer relies on one manufacturer in the category for recommendations regarding strategic category management decisions such as assortment planning. This research investigates the conditions under which category captainship practices are...
Persistent link: https://www.econbiz.de/10013114694
This research investigates the value of category captainship (a management practice in which a retailer relies on a manufacturer for recommendations regarding strategic category management decisions) in retail supply chains. We consider a setting where the scope of category management is limited...
Persistent link: https://www.econbiz.de/10013076642
Problem Definition: We study a retailer's category management strategy and interactions with its supply chain partners in a setting in which increasing the store brand (SB) market share in a focal category improves the retailer's overall profitability by creating demand spillover to other...
Persistent link: https://www.econbiz.de/10012932746
Shelf space scarcity is a predominant aspect of the consumer goods industry. This paper analyzes its implications for category management. We consider two category management mechanisms: retailer category management, where the retailer determines product prices, and category captainship, where a...
Persistent link: https://www.econbiz.de/10012707578
We investigate the supply strategy of a firm that faces uncertain seasonal demand. While additional demand information becomes available in the form of signals throughout a finite planning horizon, it also becomes more expensive to acquire the product. In this setting, we explore the tradeoff...
Persistent link: https://www.econbiz.de/10012707865
Motivated by the mixed results of collaborative forecasting initiatives in the fast-moving consumer goods sector, this paper investigates the conditions that favor the establishment of collaborative forecasting between a supplier and a retailer. We consider a two-stage supply chain where a...
Persistent link: https://www.econbiz.de/10012707977
Motivated by the mixed evidence concerning the adoption level and value of collaborative forecasting (CF) implementations in retail supply chains, in this paper, we explore the conditions under which CF offers the highest potential. We consider a two-stage supply chain with a single supplier...
Persistent link: https://www.econbiz.de/10013037986
This paper explores the consequences of a recent trend in consumer goods retailing where a retailer partners with a leading manufacturer and relies on this manufacturer for strategic recommendations regarding category management. We consider a model where multiple differentiated products compete...
Persistent link: https://www.econbiz.de/10014183127