Traditionally, marketers have used the marketing information system (MkIS) and its components to inform the decision-making process. Central to the process was the use of marketing research. Today with the development of customer databases, the marketer has a significant additional weapon in his...

Müasir dünyamızda sürətlə inkişaf edən internet, istehlakçıya öz işyerini və ya öz evini tərk etmədən elektronik mühitdə alış veriş etmək imkanı verir. İnformasiya və kommunikasiya texnologiyaların nəticəsi olan internet habelə elektonik ticarət bütün...

Müasir dünyamızda sürətlə inkişaf edən internet, istehlakçıya öz işyerini və ya öz evini tərk etmədən elektronik mühitdə alış veriş etmək imkanı verir. İnformasiya və kommunikasiya texnologiyaların nəticəsi olan internet habelə elektonik ticarət bütün...

The aim of this article is to provide a better understanding of educational sponsorship and its application as a marketing communication tool in SOCAR. So as to reach the aim, research question focuses on the objective of educational sponsorship. Author used a qualitative research with a case...

Müasir dövrdə Xüsusi İqtisadi Zonalar (XİZ) xarici ticarət strategiyasının vacib elementlərindən biridir. Belə ki, XİZ yerli və xarici kapitalın cəlb olunmasına, ixracın genişlənməsinə, valyuta ehtiyatlarının artmasına, yeni texnologiyalara çıxma imkanına və...

Changes in consumer purchasing behaviours are one of the considered important factors in recent days. Especially, globalized companies consider these changes. Because, such kind of companies have to know the specifications of each country and influencing factors they do work. Every human being...

In our modern world, we often hear a lot of information concerning business ethics. Thus, the most frequent issues that are very popular currently in the world are the number of poisoned workers during working process, death cases, the increasing number of death illnesses, destruction of flora...

There are some questions about globalization are looked for to be answered by developing countries in contemporary world. The authors will try to answer some questions: what is globalization? Is globalization essential? Is globalization needed in the food industry? What kind of risks and...