"This text integrates business and communication concepts to immerse students in the global communication experiences … of business professionals. The authors argue that the essentials of intercultural communication, such as nonverbal … communication, conflict, meeting management, interviewing, and negotiations are most useful to burgeoning professionals when they …

primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. In Words Matter, you … practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace; and … learn to use the 'Communication Plus Model,' which can be easily applied in multiple situations, leading to better …

foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context : communication -- Case 5: Target …