entrepreneurs compete to expand their market-share and differentiate their brands in the world marketplace. Globalization has …-cultural management, communication, and negotiations should be emphasized by high-growth multinational corporations competing for global …-cultural communication, and cross cultural negotiation and decision-making are the most common challenge to international management. Success …

Part I. The emergence and evolution of intercultural communication -- Part II. Issues and challenges in cross …-cultural and intercultural inquiry -- Part III. Cultural wisdom and communication practices in context -- Part IV. Identity …, multiculturalism, and intercultural competence -- Part V. Globalization and ethical issues in intercultural relations. …