Hsieh, Chang‐tseh; Lin, Binshan - In: Industrial Management & Data Systems 98 (1998) 3, pp. 113-119
Online buying is expected to hit $4.8 billion in 1998, and is estimated to reach the $12 billion mark by the end of this century. This is one of the very few places where small businesses are able to effectively compete with their bigger rivals. All sites on the Internet are equal, and the small...