To ensure effective and efficient relationship marketing, brand management has become an asset (pre-requisite) for quality service marketing to thrive. Brands have gone viral to develop communities to interact with existing and novice consumers. However, the relationships between these online...

This paper examines student selection of mobile phone services. The research used a quantitative methodology. The author surveyed some 500 University and Polytechnic students in Ghana and finds that the basic reason for changing phone servers is reliability and cost savings. The author also...

The study was conducted to measure and justify the contribution of Organizational Capabilities and Internal Marketing as moderating factors of market orientation and business success. The article used twenty four listed companies out of a total of thirty seven from Ghana to conduct the study....

The study was conducted to measure and justify the contribution of Organizational Capabilities and Internal Marketing as moderating factors of market orientation and business success. The article used twenty four listed companies out of a total of thirty seven from Ghana to conduct the study....