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In the age of Web 2.0 users contribute to platforms success by providing personal information by actively uploading information (e.g., messages, preferences, biographies) and also by leaving traces of their online behaviour as can be derived from their clicks, navigation paths, etc. While there...
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The new information and communication technology providers collect increasing amounts of personal data, a lot of which is user generated. Unless use policies are privacy-friendly, this leaves users vulnerable to privacy risks such as exposure through public data visibility or intrusive...
Persistent link: https://www.econbiz.de/10012833692
In this paper, we describe two experiments that show the powerful influence of interface complexity and entropy on online information-sharing behaviour. One hundred and thirty-four participants were asked to do a creativity test and answer six open questions against three different screen...
Persistent link: https://www.econbiz.de/10012834217
Machine ethics is a key challenge in times when digital systems play an increasing role in people’s lives. At the core of machine ethics is the handling of personal data and the security of machine operations. Yet, privacy and security engineering are a challenge in today’s business world...
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Dieses Arbeitspapier beschäftigt sich mit der Revitalisierung von Shopping-Centern in Deutschland. Mit diesem Papier wird das zentrale Ziel verfolgt, zu analysieren, welche Auswirkungen ausgewählte, aktuelle Trends auf den Einzelhandel und auf Shopping-Center haben. Des Weiteren wird...
Persistent link: https://www.econbiz.de/10012005184
Personalization can break through the information clutter in digital media and increase advertising effectiveness. However, the term personalization refers to many different adaptation strategies, each of which lead to distinct functional requirements for adaptive advertising systems:...
Persistent link: https://www.econbiz.de/10010356215