Even though people regularly express concern about sharing personal information online and fear a loss of privacy, their behavior seldom matches their opinions - A phenomenon called Privacy Paradox and researched for over 20 years. Several influencing factors have been identified. A central one...

Personal data lie at the forefront of different business models and constitute the main source of revenue of several online companies. In many cases, consumers have incomplete information about the digital transactions of their data. This paper investigates whether highlighting positive or...

"This book provides research on the dangers of sharing personal information on health and wellness apps, as well as how such information can be used by employers, insurance companies, advertisers, and other third parties"--