Compared to residential and commercial buildings, hotels use a high amount of resources in their operation, particularly electricity, water and gas. Resource use in hotels is influenced by both hosts and guests, however initiatives to reduce consumption are typically initiated by the host. To...

Understanding switching behavior is a cornerstone in sustaining customer led marketing efforts especially in services which depend on long-term relationships with the customers and where the switching process is compound and costly for both the customer and the service provider. The issue of...

This paper undertakes an exploratory study on determining capabilities of international franchising within East Asia. There is a need to develop a deeper understanding in franchising within East Asia as much of the franchising literature is based on the U.S. experience. Findings from this paper...