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This article reports on the results of a research project into the development activities undertaken during the launch of 132 new financial services in Greece. According to the results, business analysis and marketing strategy formation as well as launch are the stages of the new service...
Persistent link: https://www.econbiz.de/10014759794
Purpose – The paper examines a financial service innovation process, which is referred to as financial product … innovation: improvements to existing services. This study conducts a critical analysis of the operational process of opening a … and customer satisfaction levels that are the key to innovation process performance. The study concludes with evidence of …
Persistent link: https://www.econbiz.de/10014759833
, recent research suggests that organisational learning can contribute greatly to the success of innovation projects. The aims … banks to encourage learning during innovation are discussed and several opportunities for further research are suggested …
Persistent link: https://www.econbiz.de/10014759834
/methodology/approach – The study integrates the technology acceptance model (TAM) and adoption of innovation framework to develop predictions of … – Findings suggest that the type of consumer innovation matters in understanding the adoption of e‐banking processes. This …‐specific consumer innovation characteristics. Originality/value – This paper closes a research gap as the model tested provides insights …
Persistent link: https://www.econbiz.de/10014759840
Purpose – This study aims to examine innovation adoption in the context of internet banking in Estonia. Design … Estonia. Findings – This study extends the applicability of the innovation adoption model developed by Everett Rogers to …
Persistent link: https://www.econbiz.de/10014759926
/value – In the literature, only the direct influence of demographics is compared to the innovation attributes in order to explain … the innovation adoption decision. By clarifying the impact of demographic variables, the paper provides a more robust …
Persistent link: https://www.econbiz.de/10014759931
Innovation) in order to examine which is better in predicting consumer adoption of internet banking (IB), while investigating … innovation attributes vis‐à‐vis other important predictors of adoption of innovations, such as consumer personal characteristics … fact that this was a study of a single shopping context (i.e. banking). Non‐usability innovation characteristics are …
Persistent link: https://www.econbiz.de/10014759934
Purpose – This paper seeks to identify empirically the factors underlying the decision to adopt online banking in Poland. Design/methodology/approach – The sample used in this study is based on 3,519 interactive questionnaires completed by Polish internet users. The dichotomous decision of...
Persistent link: https://www.econbiz.de/10014759948
's intention and attitude towards IB‐use. Originality/value – Previous studies that sought innovation adoption did not give much …
Persistent link: https://www.econbiz.de/10014759949
Purpose – Adopting technological service innovations entails substantial learning effort requiring information and guidance from the provider. The purpose of this paper is to investigate the effect of information and guidance offered by a bank on five adoption barriers – usage, value, risk,...
Persistent link: https://www.econbiz.de/10014759993