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The paper presents the results of a 2009 survey of 136 Spanish small service businesses. Male and female owners of travel agencies were interviewed to indicate their crisis readiness and measures taken to confront the crisis. Gender based differences in strategic decision-making were detected....
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Dieses Buch gibt einen Ueberblick ueber die Faktoren, die fuer den Erfolg mittlerer Unternehmen von besonderer Bedeutung sind. Mit ungewoehnlicher analytischer Schaerfe untersucht der Autor die Brauchbarkeit moderner Konzepte des strategischen Managements fuer mittelbetriebliche...
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hypotheses are realized) is feasible and subject to a set of measures, including the development of new management and marketing …
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