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Impact of Consumer Behavior Pertaining to Personalization of Price in an E-Commerce Context

Abitha Kumari J, Jensolin; Gotmare, Preeti R. - 2022

The study focuses on developing a conceptual model to explore the factors influencing consumers' judgments in the decision-making process with a prime focus on personalized dynamic pricing (PDP). The study explored the judgmental impact of PDP on customer willingness to pay and mediating role of...

Persistent link: https://www.econbiz.de/10014235668

E-Commerce in the Pharmaceutical Industry : Threshold of Innovation

Kanungo, Rama Prasad - 2014

In the last two decades, E-commerce has become synonymous with communication, strategy and business practices, facilitating electronic transactions for business process via EDI (Electronic Data Interchange). E-commerce enhances value of the industry through key underlying processes such as, high...

Persistent link: https://www.econbiz.de/10014067752

Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina

Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90

The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …

Persistent link: https://www.econbiz.de/10012182245

The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia

Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...

Persistent link: https://www.econbiz.de/10012502304

Marketing Supply Chain Using B2B Buy-Side E-Commerce Systems : Does Adoption Impact Financial Performance?

Efendi, Jap; Kinney, Michael; Smith, Katherine Taken; … - 2018

Research suggests that new information technologies can improve the functionality of business processes, leading to improved firm profitability. However, new technologies are not equal in their contributions to a company’s bottom line. Further, there is some debate as to whether early adopters...

Persistent link: https://www.econbiz.de/10014040443

An application of UTAUT2 model in exploring the impact of quality of technology on mobile internet

Kraljić, Amra; Peštek, Almir - In: Economic review : journal of economics & business 14 (2016) 2, pp. 66-76

The purpose of this paper is to explore the adoption of mobile Internet in a developing country. This paper presents an … the use of mobile Internet moderated by Gender, Age and Experience. The research was conducted in two phases: a pilot … mobile Internet. The analysis showed that older users are more sensitive to the use of mobile Internet. Furthermore, the …

Persistent link: https://www.econbiz.de/10012012523

Surprise... Surprise..., an Empirical Investigation on How Surprise is Connected to Customer Satisfaction

Vanhamme, Joëlle - 2012

This research investigates the specific influence of the emotion of surprise on customer transaction-specific satisfaction. Four empirical studies-two field studies (a diary study and a cross section survey) and two experiments-were conducted. The results show that surprise positively...

Persistent link: https://www.econbiz.de/10014083599

The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty : A Case of Mauritius

2019

Objective - This study develops a mediation model to test the link between religious affiliation, religiosity and store loyalty through the inclusion of Actual Self-Congruity (ASC) as a mediating variable. The theoretical frameworks underpinning this study are drawn from literature related to...

Persistent link: https://www.econbiz.de/10014109224

Customer Analysis for Corporate Survival

Oladele, Kolawole Olugbenga - 2010

In this paper, attempt is made to examine the behavioural patterns of the customer and the need for marketers to understand these behavioural patterns in order to assist them in formulating their marketing strategies. In order to do this, effort has been made to identify (a) who the customer is...

Persistent link: https://www.econbiz.de/10013146365

From Social to Sale : The Effects of Firm Generated Content in Social Media on Customer Behavior

Kumar, Ashish - 2020

Given the unprecedented reach of social media, firms are increasingly relying on social media as a channel for marketing communication. The objective of this study is to examine the effect of firm generated content (FGC) in social media on three key customer metrics, spending, cross-buying and...

Persistent link: https://www.econbiz.de/10012855941