Trust decreases the perceived risk of using a service. Since online learners have no direct contact with the education providers, trust plays an important role in an online tertiary setting. However, there is a void of study of trust within the context of consumer-brand relation in tertiary...

Objective - This paper seeks to explore the heterogeneity of academic personal attributes that influence their entrepreneurial decisions and proposes a unique window of understanding the diversity of their personal attributes towards their commercialization approaches.Methodology/Technique -...