Purpose – The purpose of this study is to examine effects of gender, need for uniqueness, and attitudes toward American … tests show that, for a US apparel brand, there are direct and indirect effects of Indian consumers' gender, need for … evaluating the three dimensions of brand equity. By assessing brand equity based on the individual characteristics of gender …

Purpose – This study aims to examine whether gender, fashion innovativeness and opinion leadership, and need for touch … influenced by fashion innovativeness and opinion leadership and multi‐channel choice. Regardless of gender, those high in fashion … include other population groups. Originality/value – This study is the first to investigate the effects of consumers' gender …

Purpose – The purpose of this paper is to examine gender, need for affect and tolerance for risk-taking as influences ….g. gender, need for affect, tolerance for risk-taking) related to consumers’ use of information sources in apparel shopping … first to investigate the effects of consumers’ gender, need for affect, and tolerance for risk-taking on their preference of …

context of Puerto Rico as a US territory to reconcile these two propositions by analyzing culture and gender’s influence on … culture influences purchase behavior, an influence moderated by gender. Additionally, they show that seasons and special …

Purpose – Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose … shopping channel choice in regard to gender. Design/methodology/approach – A survey was administered using a convenience sample …

accessories when targeting males. Advertising needs to shift gender perceptions of traditionally feminine fashion (such as … proposes the notion of androgynous spaces, contributing to gender within marketing theory and practice.  …

“decumulation” of assets in defined contribution pension schemes. Almost all annuity rates are determined by reference to the gender … pricing factors other than gender is increasingly common and it has become clear that there is great uncertainty in mortality … projections. Practical implications – Statistical and financial arguments that gender should be a primary factor for costing …

, irrespective of gender, brands might benefit from making claims with information transparency. Originality/value – This study … investigated the influence of gender in evaluation of brands’ sustainability claims and the role of information transparency in the …

unique firms to test for the presence of inequalities by gender, race and immigration status in the broader sector. Design … determine the effects of gender, race, immigration status and the intersection of gender and race on these outcomes, both within … and between firms. Findings This study finds no evidence of wage gaps by gender, race or immigration status within worker …

/methodology/approach A growing body of research suggests that gender is central to placemaking, and in dealing with environmental … interviews and their analysis present a novel exploration of the question of air quality and placemaking from a gender …