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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip; Dryl, Wioleta; Gil, Luciana de Araujo - In: Tourism management : research, policies, practice 83 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.; Mohan, Mayoor - In: Industrial marketing management : the international … 89 (2020), pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
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Celebrity advertisements and buying behavior of television viewers
Zaheer, Lubna - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10012258770
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Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar; Dominguez, Rafael - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
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Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
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The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina; Grigaliunaite, Viktorija - In: The journal of consumer marketing 34 (2017) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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Looks matter : facial similarity between a candidate and celebrity endorser influences youth voting behaviour
Wood, Natalie T.; Shen, Feng - In: Journal of customer behaviour 15 (2016) 3, pp. 221-237
Persistent link: https://www.econbiz.de/10011655751