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105961
Portfolio-Werbung als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003971589
Saved in:
105962
Strategische Allianzen im internationalen Marketing : Planung und portfolioanalytische Beurteilung
Schwamborn, Susanne
-
1994
Persistent link: https://www.econbiz.de/10000414785
Saved in:
105963
Struktuwandel bei Banken : Shareholder-Value-Strategien bei Sparkassen und Genossenschaftsbanken
Popp, Stefan
-
2001
-
2. Aufl.
Persistent link: https://www.econbiz.de/10001633229
Saved in:
105964
Strategic portfolio management : in the multi-project and program organisation
Angliss, Katy
(
ed.
);
Harpum, Pete
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014025895
Saved in:
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