Vohra, Jyoti; Soni, Pavleen - In: Management Research Review 38 (2015) 8, pp. 840-854
retail stores in India. Children form the pivot of food marketing. They accompany parents on food shopping trips and assist …Purpose – The purpose of this study is to comprehensively uncover antecedents of food shopping behaviour of children in … food purchases. Their extent of participation varies with the frequency with which they accompany parents, the presence of …