Question-Answer (Q&A) forums are gaining popularity as a user-engagement tool to drive traffic on multi-service portals. In a platform market model, demand-side users seek answers from the supply-side users, since such answers can indicate value offered, reduce buyer uncertainty and offer social...

Individual celebrities or “human brands” in fields ranging from sports to art to politics use social media platforms to connect and engage with their audience. We analyze the effects of the content generated by human brands (referred to as human brand generated content) on the popular social...

The performance of a retail store depends on its ability to attract customer traffic, match labor with incoming traffic, and convert the incoming traffic into sales. Retailers make significant investments in marketing activities (such as advertising to bring customers into their stores) and in...

Firms of all sizes are trying to “join the conversation” on social media platforms, such as Twitter and Facebook, and are increasingly trademarking hashtags related to their products and brands. This new practice of trademarking hashtags has produced an important opportunity for empirical...

The accumulated evidence indicates that pure revenue models, such as free-access models (where the revenue is solely dependent on advertisements) or pure subscription fee based models (where the revenue is solely based on subscription fees, and advertisements are not shown to customers), are not...

The COVID-19 pandemic is triggering several supply chain disruptions that have tremendous impacts on firms’ activities. Consequently, firms have pushed suppliers to develop their disruption orientation through the exchange of information and collaboration with the aim to enhance their own...

COVID-19 has caused unprecedented disruptions in global supply chains, changing consumers’ behavior and purchase patterns at an unanticipated scale and speed. As a result, traditional demand forecasting models trained primarily on a company’s historical data may have acute and wide-spread...