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Service quality has been a topic of extensive inquiry for decades that has emerged in form of self-service which has profound effects on the way customers interact with firms to create positive service outcomes i.e., customer convenience, security, and behavioral intentions. This study focuses...
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Technological development has provided tremendous benefits for many industries, including the banking business. The diffusion of internet banking has been witnessed in many countries worldwide. The United Arab Emirates (UAE) recently is one of the most significant economies in its region and in...
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analysis serves as a good addition to the existing literature on ‘Events Marketing’ …
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discussion in the paper on the customer value gaps in the process of marketing new products and explores the possible situations …
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