In commemorating Morris Cohen’s illustrious research career, in this paper we examine the genesis and legacy of the research on Performance-Based Contracting, the subject Morris focused on in the years since 2004. Based on the written notes and voice recordings from the early days of research,...

We study the impact of service attributes (warranty length, after-sales service quality) on consumer demand in the U.S. automobile industry, examining the presence of complementarities/substitution between service attributes and product quality. Our results estimate a median willingness to pay...