By estimating discrete choice multinomial logit demand models, we unveil consumer preferences in the Turkish deposit and credit markets in the 2002-9 period. We find that consumers prefer banks with larger networks and more efficient technologies in both markets. Borrowers are very responsive to...

The Turkish credit card market has recently undergone two important formal regulations: the interchange fee regulation in 2005 and the interest rate regulation in 2006. Banks started to charge annual fees to cardholders after the interest rate regulation, before which credit card ownership was...