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Total quality management adoption in a public hospital : evidence from Mauritius
Ramseook-Munhurrun, Prabha; Munhurrun, Vedmani; … - In: Global journal of business research : GJBR 5 (2011) 3, pp. 67-77
Persistent link: https://www.econbiz.de/10008809289
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Relationship Marketing Practices for Retention of Corporate Customers in Hospitality Contract Catering
Christou, Evangelos - 2012
Customer retention is specific to the context of each firm, and this is rarely recognized in models for customer retention. This paper studies how customer retention in hospitality business-to-business contract catering depends on the relationship substance built up due to interaction between...
Persistent link: https://www.econbiz.de/10013106060
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The Optimal Design of Hospital Advertising by Means of Conjoint Measurement
Tscheulin, Dieter K. - 2010
Confronted with the unavoidable question of finding survival strategies in an intensely competitive market for hospital … towards hospital advertising, is has not been clearly proven that they use advertisements as a source of information in the … situation of choosing a hospital. As a consequence, advertising is often criticized as being largely ineffective. In the …
Persistent link: https://www.econbiz.de/10012760056
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Assessment of Service Quality Dimensions in Healthcare Industry 'A Comparative Study on Patient’s Satisfaction with Mayiladuthurai Taluk Government vs. Private Hospitals'
Edison Anthony Raj, Arul - 2019
Average service quality perception toward Government hospitals lead to increasing demand for good quality Government health care in Mayiladuthurai Taluk. Observing the growth of private health care sector, highly number of patients get satisfied with the service quality of private hospitals in...
Persistent link: https://www.econbiz.de/10012865333
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Measuring Service Quality at Binh Phuoc Hospitals Dimension-by-Dimension Analysis
Ha Nam Khanh, Giao - 2021
mandatory factor to increase the competitiveness. Although Bình Phước hospital has implemented a survey on the patients …’ comments, the result has not yet reflected the comprehensive service quality given by the hospital. The research aims to … conduct an assessment on service quality at Bình Phước hospital based on the model of SERVQUAL, form of dimension …
Persistent link: https://www.econbiz.de/10013234316
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A Conceptual Framework on Patient’s Perception of Healthcare Service Quality, and Discussion on Recent Trends in Indian Healthcare Sector
Suhail, P; Srinivasulu, Y. - 2021
The patient’s perception of the healthcare service quality is the matter which varies gender wise, age wise, culture and jurisdiction wise, etc. so many literatures are approached to this in different ways. This study attempts to consolidate the opinions of various authors on service quality...
Persistent link: https://www.econbiz.de/10013239801
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Value co-creation and perceived value : a customer perspective in the hospitality context
Solakis, Konstantinos; Peña-Vinces, Jesús; … - In: European research on management and business economics 28 (2022) 1, pp. 1-10
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...
Persistent link: https://www.econbiz.de/10012813648
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Ventilator Pricing Decision at ICS Hospital
Mukhopadhyay, Mayukh; Ghosh, Kaushik - 2021
backdrop of COVID-19, the protagonist is the director of a multi-speciality hospital that has been turned into covid treatment … facility. The director is trying to make a pricing decision by discussing the same with his fellow consultant of the hospital …
Persistent link: https://www.econbiz.de/10013321439
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Determinant factors of green marketing adoption in the hospitality sector
Vlad, Liviu B.; Vasile, Dragoş C.; Macovei, Octav-Ionuţ; … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 862-874
Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as...
Persistent link: https://www.econbiz.de/10011833773
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Green marketing orientation and environmental and social performance of hospitality firms in South Africa
Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...
Persistent link: https://www.econbiz.de/10012125115