Despite the reported decline of small retail businesses in Western Europe, these businesses still seem to compete and thrive in many urban areas. We explore this puzzle by assessing the closeness of perceptions between managers and customers of two small family-owned and managed businesses...

<em>On the Measurement of Perceived Customer Value: A Formative Mode</em> Customer value is unanimously considered to be one of the most fundamental concepts in marketing theory. Nonetheless, customer value measurement has been at best sparse or minimal. The authors specify and test a formative...

Purpose: The paper aims to analyse the case of “Sa Panada srl”, a tiny Sardinian family firm, to provide intriguing insights for the study of entrepreneurial orientation in a context that is anchored in an apparent and hostile past. Design/methodology/approach: An exploratory approach is...

Purpose: This study aims to explore how customer-perceived quality is affected by innovation in traditional products in the bread, bakery and pastry industry. The study assesses whether innovating traditional products is an effective strategy, especially in traditional industries....