Fageda, Xavier; Jiménez, Juan Luis; Perdiguero, Jordi - Facultat d'Economia i Empresa, Universitat de Barcelona - 2010
Competition in airline markets may be tough. In this context, network carriers have two alternative strategies to compete with low-cost carriers. First, they may establish a low-cost subsidiary. Second, they may try to reduce costs using the main brand. This paper examines a successful strategy...