In this paper, we present results from a project aiming to develop a new feedback technology to support sustainable living in private households. Against the backdrop of a review of the relevant literature and based on qualitative family interviews and registration of the households' electricity...

How is young people's pro-environmental orientation related to their parents' pro-environmental values, attitudes, and behaviours? To answer this question, we examine parent–child similarities of general values as well as specific attitudes and behaviours related to three common household...

Transport policy often aims to change the modal split and/or reduce driving by means of both structural and psychological interventions, often referred to as ‘hard' and ‘soft' policy, respectively. We investigate how socio-structural contexts and psychological motivators interact in...

Findings suggesting that consumers buy 'green' products, such as organic foods, for selfish reasons are usually accepted at face value. In this article, the author argues that the evidence backing this claim is questionable and that it reflects post hoc rationalizations and self-presentation...

This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade the planet. Future research approaches to this interdisciplinary topic must be comprehensive and...

Newspapers, book clubs, telephone services and many other subscription services are often marketed to new customers by means of a free or substantially discounted trial period. This article evaluates this method as a means to promote commuting by public transport in a field experiment and based...

How internalized and integrated into the person’s cognitive and goal structures are norms guiding environmentally desirable behavior? In two surveys (N=206 and N=200), subjective social norms and personal norms for a specific behavior (the purchase of organic food or recycling) as well as...