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How does "storytelling" influence consumer trust in we media advertorials? : an investigation in China

Li, Ji; Zou, Shaoming; Yang, Hui - In: Journal of global marketing 32 (2019) 5, pp. 319-334

Persistent link: https://www.econbiz.de/10012201054

Exploring the dimensions of media brand trust : a contemporary integrative approach

Chan-Olmsted, Sylvia M.; Kim, Julia Hyehyun - In: Journal of media business studies 20 (2023) 1, pp. 109-135

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Influence of media capabilities on trust in the sharing economy

Harrison, Andrew; Mirsadikov, Akmal; Luu, Truong - In: Journal of management information systems : JMIS 40 (2023) 3, pp. 953-982

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Mass media communication & companies' market position : the case of Czech mortgage market

Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55

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Media, technology and family : interrogating the dynamics of interactions

Nair, Tara S. - 2016

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Superstars in politics : the role of the media in the rise and success of Junichiro Koizumi

Yamamura, Eiji; Sabatini, Fabio - 2014 - Preprint

landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …

Persistent link: https://www.econbiz.de/10010381044