Advertising is an important tool of marketing as it helps the business in achieving the competitive advantage by …

competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …

explain how working capital management affects profitability of Serbian companies measured by ROA indicator. In order to … profitability and accounts receivable turnover in days (ART), accounts payable turnover in days (APT) and inventory turnover in days … in days (CCC) and profitability. The issue of working capital management has not been sufficiently examined in the …

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial …

Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial … allowing for price discrimination between these consumers. -- Meeting-the-competition clauses ; advertising ; price …

Do news media bias content in favor of advertisers? We examine the relationship between advertising by auto … readers from other newspapers mitigates bias, while competition for advertising by online platforms exacerbates it. Finally …

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients’ perception of the adver-tising activity of foreign companies operating in the Polish market …

.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of … search ads decreased). Revealed preference data reject that users are, overall, averse to search advertising targeted to them … across a diverse set of searches. At the margin, users prefer the search engine with the higher level of advertising. On the …

personalized product recommendations. This paper builds a monopoly model to study the profitability of deploying such personalized …’s profitability from adopting personalized product ads …