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Impact of Retail Services on Retail Sales
Kotni, V. V. Devi Prasad - 2020
out the correlation between retail customer service and sales of the retail outlet, this study has been undertaken. The … satisfaction levels with respect to retail services and to find out impact of retail services on sales. Finally there are …
Persistent link: https://www.econbiz.de/10012832668
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Predictive analytics improves sales forecasts for a pop-up retailer
Smith, Marlene A.; Côté, Murray J. - In: INFORMS journal on applied analytics 52 (2022) 4, pp. 379-389
Persistent link: https://www.econbiz.de/10013352903
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A Theory of Retailer Price Promotion Using Economic Foundations : It's All Incremental
Jetta, Kurt; Rengifo, Erick W. - 2015
theory states that incremental retail sales generated by promotional price discounts are entirely incremental to the …-period reduction in sales (dip) either in the short or long-term, nor is there a reduction of sales for competing brands, nor is there … a reduction of sales for the promoted item in competing retailers. It is a Complete Category Expansion Effect (CCEE …
Persistent link: https://www.econbiz.de/10014036587
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A Model to Improve the Estimation of Baseline Retail Sales
Jetta, Kurt; Rengifo, Erick W. - 2014
This paper develops more accurate and robust baseline sales estimates (sales in the absence of price promotion) using a … aggregated (chain-level) vs. disaggregated (store-level) point-of-sale (POS) data to estimate baseline sales and to measure … propose two tests to determine the superiority of a particular baseline estimate: the minimization of weekly sales volatility …
Persistent link: https://www.econbiz.de/10014043640
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A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
van der Lans, Ralf - 2012
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10013117006
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The Impact of Product Substitution and Retail Capacity on the Timing and Depth of Price Promotions : Theory and Evidence
Gumus, M. - 2011
We investigate the impact of store capacity and extent of inter-product substitution in a retailer's assortment on the optimal timing and depth of price promotions using a two step approach. First, a survey of price promotions within the shampoo and detergent assortments of four mass-market...
Persistent link: https://www.econbiz.de/10013118111
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Organizational Culture and Reputation - Vectors in Shaping Successful Retail Brand Value
Dabija, Dan-Cristian - 2013
In order to shape the customers' image about a retailer, a retail brand or a retail format, the retail company may appeal, in addition to the marketing tools, to the corporate culture (the company's own perspective) and the company's reputation (how the company is perceived by the public)....
Persistent link: https://www.econbiz.de/10013085224
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Empirical Insights into the Perception of Customer Cards as a New Customer Loyalty Instrument in Romania Retail Firms
Dabija, Dan-Cristian - 2013
Shopping cards as well as customers' clubs related to retailers are often investigated in literature. While the perception and the effects of those marketing instruments have been often discussed in western countries, there is a lack of studies for eastern European countries. The present study...
Persistent link: https://www.econbiz.de/10013089388
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The Dark Side of Retailing : Towards a Scale of Corporate Social Irresponsibility
Wagner, Tillmann - 2013
Purpose – Corporate social responsibility is becoming increasingly important in the retailing industry, whereby retailers are frequently criticized for socially irresponsible business practices by mass media and consumer advocacy groups. The purpose of this research is to find out which retail...
Persistent link: https://www.econbiz.de/10013076142
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Return Strategy and Pricing in a Dual-Channel Supply Chain
Li, Guo - 2020
This study investigates the strategic effect of return policies in a dual-channel supply chain, in which a manufacturer can sell products directly to end customers and indirectly via an independent retailer. The manufacturer decides whether to implement a return policy in either the direct or...
Persistent link: https://www.econbiz.de/10012838822