Games have been actively used in management education since the beginning of the 1950s (Keys & Wolfe, 1990; Faria, 2006), although some authors trace that method to the war game simulations of Wei-Hai in 3000 B.C (Wilson, 1968), or to the King's Game (1664), the War Chest (1780), and more (Thomas, 1957;...

This article studies the association between national culture and innovation and whether this link should be taken into account when strategic marketing decision is made. We verified the hypothesis that a cultural map will be replicated in terms of an innovation index. We chose a recent cultural...

There is an ongoing controversy about what Project GLOBE’s cultural dimensions measure. GLOBE’s work has been criticized by various authors, most recently by McCrae and associates, who view some of GLOBE’s scales as unfounded national stereotypes. Further, GLOBE has disregarded the...

A very important issue in the analysis and use of the research results is about the validity of the data and then of course – the validity of the results based on the analysis of that data. From science point of view, we would not consider enough valid research data, which cannot be replicated...

The relationship between cultural values and economic growth has been the subject of much controversy. A few studies have shown statistical correlations between measurements of national cultural values and previous growth but this is a dubious approach to the question of whether culture is the...

Subliminal advertising is an old concept, going back to the end of the 1950s. Its proponents claim that the effect of an advertisement or a commercial can be enhanced by a cleverly camouflaged message that remains hidden to the conscious mind but can be detected subconsciously. We review the...

This text critically examines all current, prevalent methods that have been developed in cross-cultural analysis, offering students and researchers the theoretical and practical advantages and potential pitfalls of each approach