In this paper, I argue that constant and continued news coverage of celebrities create a de facto visual biography in serial form. nfotainment seems to have a penchant for blondes, such as Paris Hilton, Anna Nicole Smith, Natalee Holloway, Amber Fry, etc. These news stories get more coverage...

The development of a proper method for calculating the value of copyrights and related rights is an important task in the current climate of the new economy. Costs of royalties paid to collecting societies are significant and disputable in many industries, like hotels or gastronomy. There are...

Objectives: Artists and performers are generally incentivised by the ownership of their work. Their income is generated based on the related rights and neighbouring rights. However, the economics of the copyright studies has excluded the most essential link between artists and their source of...

Defining a method for calculating the value of copyrights and related rights is crucial for the audiovisual works as well as the media industry in the climate of the new economy. It is a cross-disciplinary problem, as it reflects both legal aspects of streaming and business strategic management...

Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional...

Today, brand communities constitute an externality that brand valuation methods like the Interbrand Global Rankings try to account for. By incorporating this externality, such methods build a bridge between two worlds that are totally foreign to one another: the world of investors; and the world...

El valor de marca es un constructo de estudio complejo y multidimensional, siendo uno de los conceptos de marketing más populares y, potencialmente, importante desde los años ochenta (Keller, 1998), sin embargo, definir el concepto de valor de marca es un problema que sigue ocupando a los...

The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...

The current study aims to elucidate the critical importance of preemptive market exploitability as a bridging concept for solving the inconsistent findings on the role of entrepreneurial orientation in enhanced marketing performance. Rooted on the resource advantage theory of competition...

The standard hedonic model of durable assets is a special case of a more general model that contains two additive terms: 1) use value of the existing hedonic vector and 2) the value of the option to reconfigure hedonic characteristics. One empirical implication is that the two parts of value are...