We consider the consequences of a shared brand name such as geographical names used to identify high quality products …, for the incentives of otherwise autonomous firms to invest in quality. We contend that such collective brand labels …

We consider the consequences of a shared brand name such as geographical names used to identify high quality products …, for the incentives of otherwise autonomous firms to invest in quality. We contend that such collective brand labels …

This study aims to determine the effect of price, brand, and product quality to the Volume of Sales at Joint Life … that there is influence between variables Price, Brand and Product Quality of the sales volume in the Joint Life Insurance …. From the analysis of the t test can be concluded that the variable Price, Brand and Product Quality significant effect on …

type of private information the customer possesses – either horizontal uncertainty regarding brand preference or vertical …