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Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus
Oberhammer, Clemens (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001805095
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Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus : Clemens Oberhammer
Oberhammer, Clemens - 2003
Persistent link: https://www.econbiz.de/10001915746
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On the role of trivial differentiation in learning product quality from experience
Warlop, Luk; Ratneshwar, S.; Van Osselaer, Stijn M. J. - 2000
Persistent link: https://www.econbiz.de/10001578298
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Risk reduction and umbrella branding
Montgomery, Cynthia A. - In: The journal of business : B 65 (1992) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10001121940
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Evidence on agglomeration in quality space
Hjorth-Andersen, Christian - In: The journal of industrial economics 37 (1988) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10001055721
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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - In: The Rand journal of economics 19 (1988) 3, pp. 458-466
Persistent link: https://www.econbiz.de/10001066269
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On estimating market efficiency
Ratchford, Brian Thomas - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
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A note on pioneering brands, market dominance and technology
Choi, Chong-ju - In: Economics letters 40 (1992) 2, pp. 247-250
Persistent link: https://www.econbiz.de/10001138414
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Models of quality certification, signalling, and competition for developing country exports
Suthiwart-Narueput, Sethaput - 1994
Persistent link: https://www.econbiz.de/10000916109
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Middlemen margins and globalization
Bardhan, Pranab K.; Mookherjee, Dilip; Tsumagari, Masatoshi - In: American economic journal : a journal of the American … 5 (2013) 4, pp. 81-119
Persistent link: https://www.econbiz.de/10010221669