Takeda, Fumiko; Yamazaki, Hiroaki - In: Economics Bulletin 13 (2006) 7, pp. 1-7
This paper investigates stock price reactions to JapanÂfs popular TV program ÂgProject X,Âh which was broadcast on NHK between 2000 and 2005.Â@By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular,...