Complexity of phenomena found in the social, economic and environmental sphere of modern economic systems constitute one of factors in favor of attempts to apply examination approaches based on the analysis of the management integration phenomena in modern theoretical and practical studies...

Information and decision are two key elements economic entities management. Information represents the support of decision making by those managing the economic entity, helping them take the right decision for them to achieve set objectives. Strategic decisions provide long-term success of the...

The automotive industry is the key sector of the Czech national economy. Its share on GDP represents more than 8 % and the Czech Republic is the 14th biggest producer of cars in the world. The goal of this article is to analyze the development of the customers´ portfolio of the automotive...

The electronic marketplaces, as an inter- organisational information system, are not limited to a simple transactional dimension. Indeed, those having survived the consolidation phase gradually widened their functions and contribute to a new competing dynamics. The latter is at the origin of the...

The budget process has been a subject of debate for many years and in some companies this has implied the suppression of budgetary control. The first examples of companies managing without budgets can now be studied in order to understand how new these ways of managing are. We’re presenting in...

We use the neo-institutional and legitimacy theoretical perspective in order to analyze the “business case” i.e. the arguments in favor of sustainable development and best practices, stated by organizations of “The Big Model Companies” that are commited in CSR and want to incitate...

The article intends to show how multinational companies gain market share and visibility by using the appropriate strategic communication. The study evaluate the base framework, analysis, tools, data sources, sets of improvement plans and results that some multinational companies obtain by using...

In order to be successful in a competitive environment and to meet strategic objectives is necessary to implement a suitable performance management system for a certain business sector or industry. The performance measurement system based only on financial aspects worked well in industrial era,...

The author explores the basic principles of marketing innovation, the point of view of modern scholars on marketing innovation, analyzes the dynamics of innovation in the use of marketing activities of domestic enterprises between 2003-2013, the dynamics of innovation in the use of marketing...

В статье приводятся понятия и анализ соотношения двух концепций стратегического управления фирмой, а также обосновывается необходимость их комбинации <P> Concepts are...</p>