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Making a Mark in the Internet Economy : A Trademark Analysis of Search Engine Advertising
Bartholomew, Mark - 2012
Keyword search advertising occurs when an advertiser pays a search engine to link a particular keyword to its website. Keywords are often trademarks and some mark owners have objected to the search engines' practice of selling their marks as keywords without permission. Trademark doctrine...
Persistent link: https://www.econbiz.de/10013115722
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Trademark infringement in pay-per-click advertising
O'Connor, Peter - In: Contemporary research in e-branding, (pp. 148-160). 2009
Persistent link: https://www.econbiz.de/10003778178
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Backhaus, Klaus (ed.) - 2007
Persistent link: https://www.econbiz.de/10012875084
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Die .eu-Domain : Probleme für eine paneuropäische Registrierbehörde
Paré, Daniel J. - In: The IPTS report / Deutsche Ausgabe (2000), pp. 14-21
Persistent link: https://www.econbiz.de/10001505790
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Comparing domain name administration in OECD countries
Matsui, Masayuki - In: OECD papers 3 (2003) 9, pp. 285,1-23
Persistent link: https://www.econbiz.de/10001963051
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Rechtsfragen des Electronic Commerce
Ehlers, Dirk (ed.); Berrisch, Georg M. (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001595447
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E2.0 law : legal concerns for the Web 2.0 business
Maready, Ken - 2010
Persistent link: https://www.econbiz.de/10008759378
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Das Markengesetz als hybrides System
Bröcher, Julia; Hoeren, Thomas - In: Internetökonomie : ein interdisziplinärer Beitrag zur …, (pp. 181-200). 2006
Persistent link: https://www.econbiz.de/10003308432