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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Symbols for sale
Levy, Sidney J. - 2009
Persistent link: https://www.econbiz.de/10003784506
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The value of the brand : an anthropological perspective
McCracken, Grant David - 2009
Persistent link: https://www.econbiz.de/10003784510
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Brands as symbolic resources for the construction of identity
Elliott, Richard; Wattanasuwan, Kritsadarat - 2009
Persistent link: https://www.econbiz.de/10003784514
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan; Elliott, Richard - 2009
Persistent link: https://www.econbiz.de/10003784580
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Building brands without mass media
Joachimsthaler, Erich; Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784589