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Mortality Burden From Wildfire Smoke Under Climate Change

Qiu, Minghao; Li, Jessica; Gould, Carlos F.; Jing, Renzhi; … - National Bureau of Economic Research - 2024

Wildfire activity has increased in the US and is projected to accelerate under future climate change. However, our understanding of the impacts of climate change on wildfire smoke and health remains highly uncertain. We quantify the past and future mortality burden in the US due to wildfire...

Persistent link: https://www.econbiz.de/10014528347

On the effects of wildfires on poverty in Bolivia

Canavire-Bacarreza, Gustavo; Puerta-Cuartas, Alejandro; … - 2024

This paper examines the impact of severe wildfire events on Bolivia's poverty and labor market outcomes. We use a panel from 2005 to 2020 utilizing NASA's MODIS Collection-6 MCD64A1 burned area product and household surveys. To attain survey representativeness at a lower geographical level, we...

Persistent link: https://www.econbiz.de/10014529844

The spillover effects of positive and negative corporate social responsibility publicity : how and why the effect is lessened versus amplified

Jung, Sojin; Shin, Daeun Chloe; Woo, Hongjoo; Jin, Byoungho - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2086-2097

Persistent link: https://www.econbiz.de/10014531137

Emerging Issues for Geographical Indication Branding Strategies

Agarwal, Sanjeev; Barone, Michael J. - Center for Agricultural and Rural Development (CARD), … - 2005

Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such "geographical indications" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based...

Persistent link: https://www.econbiz.de/10005786503

Emerging Issues for Geographical Indication Branding Strategies

Agarwal, Sanjeev; Barone, Michael J. - Midwest Agribusiness Trade Research and Information … - 2005

Persistent link: https://www.econbiz.de/10005786712

Advertising on Line - the Most Effective Way of Branding Creation

Fetiniuc, Valentina; Ghiţu, Lilia - In: Annals of the University of Petrosani, Economics 7 (2007), pp. 155-160

The author, basing on scientific researches, examines the brand phenomena at local and global level. In condition of … world globalization that the brand can be created in many ways, but the most effective mode it seems to be through the … aspects like social and ethical one. Thus, the brand creation is a very complex system. …

Persistent link: https://www.econbiz.de/10005760976

La non confirmation des attentes comme mesure de la force d'une marque. Une approche expérimentale sur le jus d'orange

Fornerino, M.; D'Hauteville, F.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006

demonstrate that these mechanisms may be interpreted and used to measure brand equity. The results indicate a strong assimilation … effect for the most appreciated brand, and a contrast effect for the retailers brand, although both products were rated the …

Persistent link: https://www.econbiz.de/10004992657

The tourism fire exposure index for the European Union

Neger, Christoph; León-Cruz, José Francisco; … - In: Tourism management : research, policies, practice 103 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015052111

Marketing : Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele

Meffert, Heribert; Burmann, Christoph; Kirchgeorg, Manfred - 2024 - 14., überarbeitete und erweiterte Auflage

Konzeptionelle Grundlagen des Marketing -- Käuferverhaltens- und Marketingforschung -- Informationsgrundlagen des Marketing -- Marketingziele -- Marketingstrategien -- Marketing-Mix -- Marketingorganisation und -implementierung -- Marketingcontrolling.

Persistent link: https://www.econbiz.de/10014442227

Weather-based estimation of wildfire risk

Ho, Joanne; Odening, Martin - 2009

Catastrophic wildfires in California have become more frequent in past decades, while insured losses per event have been rising substantially. On average, California ranks the highest among states in the U.S. in the number of fires as well as the number of acres burned each year. The study of...

Persistent link: https://www.econbiz.de/10010270697