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This article contributes to the occupational choice literature pertaining to entrepreneurship by applying the Theory of Planned Behaviour (TPB) to predict entrepreneurial behaviour. Originating from social psychology, the TPB posits that intention, a function of behavioural beliefs, is a...
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1. Introduction to "entrepreneurship in context" / Marco van Gelderen, Karen Verduyn, & Enno Masurel -- 2. Some reflections concerning the ethos and ethics of entrepreneurship / Frits Schipper -- 3. Rhythmanalyzing the emergence of the Republic of Tea / Karen Verduyn -- 4. Individualizing...
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Purpose – This paper sets out to present a detailed empirical investigation of the entrepreneurial intentions of business students. The authors employ the theory of planned behaviour (TPB), in which intentions are regarded as resulting from attitudes, perceived behavioural control, and...
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This paper presents a heuristics-inducing method for generating initial ideas for opportunities. It consists of the presentation of snippets of theory and research, selected for their inspirational value and relevance to a particular industry, to business owners in that industry to brainstorm...
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