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Consumer behaviour
38
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Brand management
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25
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25
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22
Marketingmanagement
20
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Pitt, Leyland F.
171
Pitt, Leyland
151
Berthon, Pierre R.
108
McCarthy, Ian P.
74
Berthon, Pierre
63
Kietzmann, Jan
28
Caruana, Albert
26
Parent, Michael
25
Plangger, Kirk
21
Campbell, Colin
20
Watson, Richard T.
19
Nel, Deon
18
Robson, Karen
16
Ewing, Michael
14
Kietzmann, Jan H.
11
Berthon, Jean-Paul
10
Hannah, David
10
Mills, Adam J.
10
Chan, Anthony
9
Watson, Richard
9
Campbell, Colin L.
8
Reyneke, Mignon
8
Robertson, Jeandri
8
Salehi-Sangari, Esmail
8
Chakrabarti, Ronika
7
Ferreira, Caitlin
7
Gordon, Brian R.
7
Halvorson, Wade
7
Morris, Michael H.
7
Treen, Emily
7
Vella, Joseph
7
DesAutels, Philip
6
Lee, Linda W.
6
Pehlivan, Ekin
6
Steyn, Peter
6
Abratt, Russell
5
Boon, Edward
5
Fedorenko, Ivan
5
Ferguson, Sarah Lord
5
Park, Andrew
5
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Business horizons
58
Business Horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of wine business research : IJWBR
10
Journal of financial services marketing : JFSM
9
Journal of general management
9
Marketing intelligence & planning
9
Journal of advertising research
8
Psychology & marketing
8
AMS review : official publication of the Academy of Marketing Science
7
European Journal of Marketing
7
European journal of marketing : EJM
7
International Journal of Wine Business Research
7
Journal of business research : JBR
7
Journal of engineering and technology management : JET-M
6
Journal of marketing management : MM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of Product & Brand Management
5
Journal of marketing education : JME
5
Marketing Intelligence & Planning
5
The journal of strategic information systems : incorporating International Information Systems
5
European Management Journal
4
International journal of technology marketing : IJTMkt
4
Production planning & control : PPC
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of brand management : an international journal
4
California management review
3
European management journal : publ. twice a year for the Scottish Business School
3
International Marketing Review
3
International journal of technology management : IJTM
3
International review of entrepreneurship : IRE
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer behaviour : an international research review
3
Journal of strategic marketing
3
California management review : CMR
2
Entrepreneurship research journal : ERJ
2
European management journal
2
International journal of enterprise network management
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International marketing review
2
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ECONIS (ZBW)
237
OLC EcoSci
103
Other ZBW resources
42
RePEc
22
BASE
7
EconStor
2
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241
Perceived performance, equity sensitivity and organisational commitment among bank managers
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009681476
Saved in:
242
No joke : understanding public sentiment toward selling and salespeople through cartoon analysis
Wiid, Ria
;
Grant, Philip Stanley
;
Mills, Adam J.
;
Pitt, …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 171-193
Persistent link: https://www.econbiz.de/10011495060
Saved in:
243
Technology and financial services : marketing in times of U-commerce
Morrison, Stacey
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
Saved in:
244
Charitable donations as social exchange or agapic action on the Internet: the case of Hungersite.com
Pitt, Leyland
(
contributor
)
- In:
Social marketing
,
(pp. 47-61)
.
2001
Persistent link: https://www.econbiz.de/10002249679
Saved in:
245
Value-for-money and local government services pricing : the marketing perspective
Robson, Matthew
;
Pitt, Leyland F.
;
Nel, Deon
- In:
The journal of contemporary issues in business and …
5
(
1999
)
2
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003181501
Saved in:
246
Pushing elusive alliances into the light - discovering the value of informal networks on the Internet
Van der Merwe, Rian
;
Pitt, Leyland F.
- In:
The social and cognitive impacts of e-commerce on …
,
(pp. 292-310)
.
2004
Persistent link: https://www.econbiz.de/10002108062
Saved in:
247
Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F.
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
Saved in:
248
Pricing strategy and the Net
Pitt, Leyland F.
(
contributor
)
- In:
Business horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10001568504
Saved in:
249
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
Saved in:
250
Re-institutionalizing marketing
Key, Thomas Martin
;
Clark, Terry
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
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