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Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly … in the host country have about these companies in addition to the legitimacy of the country of origin. Therefore, this … study tests whether home country information and legitimacy affect the legitimacy of EMNEs and consumer purchase intentions …
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The international management literature has presented inconclusive results about the effect of institutional voids in a host country on entrant firms' resource commitment. With the lens of institutional theory and transaction cost theory, this article examines how institutional voids in an...
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