The marketing manager of the Central Air Conditioning division of Scott-Air must develop a marketing plan for 1972, including deciding whether or not to spend more money, and if so, which products to promote, how to promote them, and at what level in the marketing chain the dollars should be...

Giant Food, an innovator in grocery retailing, is leading the industry in the introduction of optical-scanning computer-assisted checkout systems. To gain cost savings from the system, Giant is attempting to eliminate item pricing. Consumer groups and the Maryland State Legislature are opposing...