Vuori, Satu; Holmlund‐Rytkönen, Maria - In: Marketing Intelligence & Planning 23 (2005) 1, pp. 58-76
Purpose – Explores internet‐related needs and wants of older adults and identifies internet user segments among them. Design/methodology/approach – The internet, primarily designed for the young, has been at the centre of research and business attention for a number of years, whereas so...