While the role of management accountants has traditionally been limited to the provision of useful information to decision-makers, recent studies show that contemporary management accountants have become an integral part of strategic decision-making processes. The findings based on a survey of...

European beer markets are characterized by major changes that are forcing breweries to redesign their competitive strategies. In this paper, we analyze the changes in the German and Croatian brewing industries by referring to Porter’s five forces model and generic strategies framework. The...

Despite the reunification of Germany more than 15 years ago, substantial differences remain between the regions that once comprised the market-driven West and the socialist, centrally planned East. Although today’s Eastern German economy is less competitive than the Western German economy,...

Strategic management originates from strategic planning and as a technique for managing all important aspects of a company’s environment it scientifically differs from other management techniques that only seek to improve operational effectiveness. Therefore, the empirical research first aimed...