Purpose: Importance-performance analysis (IPA) is an effective tool for firms to prioritise service quality attributes, but has limitations in evaluating and enhancing service quality within a competitive environment. The purpose of this paper is to present an evolved model of IPA –...

Purpose: The purpose of the paper is to explore innovative solutions to the challenge of creating a family environment without children in luxury lodges in New Zealand. Design/methodology/approach: In-depth qualitative interviews were conducted with guests, staff and managers in a luxury lodge...

Abstract: Purpose – The purpose of this paper is to explore the ways in which a transactional marketing approach can generate customer loyalty in a hotel brand. Design/methodology/approach – The paper provides a review of the paradigm shift from transactional marketing to relationship...

Accurately forecasting U.K. inbound expenditure by purpose of visit plays an important role in tourism planning and policy making. Forecasting U.K. inbound expenditure at the disaggregated level is studied in this article. Disaggregating is done on the basis of purpose of visit: holiday,...