Transformationsstrategien in der Medienbranche -- Strategische Ebene: Strategiemuster, Media for Equity, Diversifikation, Skaleneffekte -- Operative Ebene: Start-ups in Medienunternehmen, Change-Kommunikation im Beteiligungskontext, Gestaltungsmöglichkeiten bei Start-up-Beteiligungen,...

Digital technologies have created new markets and disrupted many others. As a consequence, many firms are operating in a highly turbulent and transformative business environment where senior executives are often drawn into the hype that new digital technologies create (North and Oliver, 2014)....